Head of Loyalty Marketing & CRM (Global B2C Lifestyle Brand)

About the job

Our Client:

Our client is a globally renowned brand in the B2C consumer lifestyle sector with a focus on delivering exceptional consumer experiences across all of their business verticals. Over the years, the brand has been at the forefront of exciting innovations and will continue on prioritizing and place customers at the heart of all they do.

Responsibilities:

Reporting into the VP of the division, you will assume a leadership mandate in driving marketing strategies to drive acquisition, spending and retention whilst establishing strategic partnerships to raise the overall value proposition of all of their loyalty and CRM marketing efforts across all channels (online digital and offline).

As the key leader and spokesperson of this CRM and Loyalty Marketing agenda, you will develop a comprehensive and effective loyalty program to drive members acquisition, retention, and repeat businesses with an exception knack for understanding consumers’ behavior as well as analyzing market trends and insights to develop key CRM and loyalty strategies for the business.

Requirements:

• Bachelors’ degree in Business, Marketing or related discipline
• At least 15 years of marketing experience, ideally within the B2C lifestyle/service/loyal marketing industry, with insights of consumers’ behaviour, consumer and market trends
• Extensive understanding of marketing and loyalty campaign performance measurement methods, and dashboarding tools for campaign performance analysis, reporting and insights analysis
• Detailed understanding of marketing effectiveness and best-practice measurement and benchmarking
• Strong organizational and communication skills and experience in implementation new CRM systems