Senior Trade Marketing Manager, India, Southeast Asia & Middle East (Global B2C Retail)

About the job

The Company:

Our client is a prominent brand in the retail and luxury sector, with a storied history and well recognized for its product offerings and establishment. In view of their current transformation globally, they are looking to hire a Head of Trade Marketing to lead trade marketing, CRM, and events execution across the Southeast Asia region.

Reporting to the Head of Marketing team and managing a team across Marketing Operations and CRM, this role is integral in adapting global strategies to align with regional markets, to ensure the brand’s success in diverse cultural settings.

Role & Responsibilities:

• Responsible for the local implementation and adaptation of global/central marketing strategy within the retail trade calendar
• Ensure the successful implantation of identified yearly key marketing campaigns (ie. Chinese New Year, Valentine’s Day, Ramadan, Diwali, etc) through structured communication with key stakeholders
• Define and drive locally relevant marketing initiatives across owned retail, partners’ retail and CRM function
• Lead and drive regional trade events and in-store activities to support brand-building and commercial objectives
• Track and monitor all markets’ programs alignment to business goals, return on investment (ROI) and learnings
• Plan & manage annual retail marketing budget to achieve brand positioning, maximizing ROI
• Gather competitive intelligence, innovative promotional techniques and emerging consumer trends to satisfy changing consumer demands along with in-depth consumer analysis and understanding
• Build and maintain strong partnerships with vendors, landlords, wholesale partners and key stakeholders to access new opportunities and support
• Lead and coach the trade marketing team members across the business cluster to achieve business outcome

Key Requirements:

• Bachelor’s Degree in Business Administration
• Proven trade marketing experience with global brands within the lifestyle arena (Retail/Fashion/Beauty) with a proven track record in managing budgets, and driving localized trade marketing campaigns/initiatives will be critical
• Demonstrated application of strategic thinking, and business acumen in thought processes and decision-making
• Demonstrated ability to manage regional assignments and projects and appreciation for cultural sensitivities, especially in cross-country/cultural interactions

Application Process:

Interested candidates should submit their resume to Jarrold Lin (Reg No: R1549261) at jarrold.lin@cornerstoneglobalpartners.com, quoting the job title. Regrettably, only candidates who are shortlisted will be contacted for further discussion. Information provided in this advertisement is for recruitment purposes only.

Cornerstone Global Partners (EA Licence Number: 19C9859) is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, colour, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.